About
Consumer labels are full of adjectives — "pure," "natural," "ethically sourced" — that cost nothing to print and verify nothing. Meanwhile, in 2020, India's CSE found 77% of tested honey samples adulterated with sugar syrup — 10 of 13 major brands failed the NMR test. The EU's own testing flagged nearly half of sampled honey imports as suspicious. Origin claims across food, cosmetics, and apparel rest mostly on paperwork nobody re-checks.
Snevara exists to replace adjectives with records: sealed containers, signed events, arithmetic that has to balance, lab tests chosen by chance, and a public fact sheet that says what was verified and what was not. Then the consumer decides. We think that's the whole job.
Snevara is founded by Harsh — that link is the founder's own record, kept public for the same reason everything else here is.
The conflict-of-interest rules, in plain language
Certification has a famous failure mode: the certified party pays the certifier, and the certifier grows reluctant to fail anyone. We can't make that incentive vanish — so we cage it, publicly:
- Fees are fixed before we look and owed whether the client passes or fails. There is no version of events where failing a client costs us that client's assessment fee.
- Nobody here is paid for client retention. Auditor compensation is decoupled from whether the audited client stays.
- Suspensions are automatic and public within 24 hours. Software triggers them; no executive can sit on one.
- The checks are not ours to steer. Lab lots and audit sites are chosen by public randomness — derived from a blockchain anchor that doesn't exist until after the selection window closes.
- Appeals are free and decided by people who didn't make the original decision. Outcomes are published.
- Our pass rate gets published every year. If it's ever 100%, you'll see it — and you should ask us about it.
The enforceable versions of these sentences are in the certification scheme rules.
Status, honestly
Snevara is at the beginning: the methodology is published, the honey pilot is being assembled for the 2026 harvest, and the certificate count is zero. We're publishing the rules before the first certificate exists so that no one — including us — can later pretend they were different.